Most people would recognise a tick as representing Nike, or a big yellow M for McDonalds – pictures/images/logos are powerful and act as a shorthand to the company ethos or if you’re American ‘mission’…. when I grew up a mission was some epic adventure full of danger and new experiences not a company saying what it wanted to be known for or was setting out to achieve, but hey that’s the joy of language – it constantly changes and is adapted.
So as a picture carries more meaning in a small space than a thousand words can, I chose my logo to represent that any change has a ripple effect through a person’s life – and on to affect the people they come in contact with. A bit like the film Sliding Doors one small change took Gwyneth’s character Helen’s life in a totally different direction. Unlike that film though the changes I’m focusing on are those people chose to make not luck or chance but change through choice; a person taking control, deciding to change and, with help, making that change in themselves and/or their circumstances.
So does my logo/picture represent that? – The message is what people see, not what I thought or intended, so I ask again do you see my logo representing a change affecting many areas? – or do you think something else when you look at it?
And what about a company’s name – what does Skoda mean to you, what about Mercedes – if you hear IBM what do you think of, what about Apple- does the name tell you what they do? or do you know what they do and attach that to the name – what comes first chicken or egg?
Why am I focusing on all this? – I chose the name The Power of U to carry the meaning of someone taking control of themselves and their life – empowering through hypnotherapy NLP and coaching. With the work I do I am unlikely to be a global brand and therefore need the name to carry meaning – so the chicken first, or should that be the egg? Some people however, have commented that the U is confusing in searching for the company and others that the name doesn’t say what I do, it has nothing to do with hypnotherapy etc.
I thought about changing to Ripple Changes, but when a friend commented she’d read it as Nipple Changes, I quickly forgot that idea. So the name is a work in progress and I’m asking what do you think? Do you like the logo? Do you like the name? Do they tell you about the company? about what I do?
Do you have any suggestions for a name? – keep it clean please 🙂